How Postmodernity effect my work(packaging design),how does it impact Essay

How Postmodernity effect my work(packaging design),how does it impact on my practice - Essay Example This paper analyses these two concepts as well as providing a discussion on how they impact the packaging design & consumer behavior discipline. Postmodernity is basically refers to the movement of the global economy a new sophisticated information age in which the way people and consumer behave are react to different spatial and visual stimuli has changed as well as the activities society performs on a daily basis. Postmodernity implies the movement of the individual from a cognitive world into a semiotic world in which knowledge acquisition and production is manipulated by new signs and symbols (Venkatesh). Visual style and aesthetics are two attributes of importance for graphic designers creating packaging alternatives based on consumer behavior which is influenced by forces such as values, beliefs and perception; characteristics that are integral components of a postmodern society (Scott). The article Playing with Pictures, Postmodernism and Advertising discusses how postmodernity is highly influential in many of the new jobs generated by the new knowledge economy. In the packaging design business the distribution channe ls and the medium used for mass marketing purposes are connected to a single network fueled by high speed broadband information transferring systems. The ads, album covers, table setting, magazine layouts and music ideas are all tools used by designers which are associated with postmodernity (Scott). In certain parts of the world in which many professionals practice packaging design postmodernity has influenced the work of packaging designers more than in the western hemisphere. In China the effects of postmodernity were more imminent to society as a whole due to the radical internal changes in the economic, political and social systems of the country. The article Chinese Modern Design: A Retrospective depicts the social atmosphere in China and the influence of

Should parents get DNA testing while pregnant Essay

Should parents get DNA testing while pregnant - Essay Example The genetic material of a person is hence derived from the genetic material of both parents in equal amounts. Comparing the genetic material of one individual to that of another will show whether one of them was derived from the other. There are two types of testing, chorionic villus sampling and amniocentesis. Chorionic villus is usually done ten to twelve weeks. It involves taking a small sample of some cells from the placenta that contains the same genetic material as that of the fetus. It can be checked for chromosomal abnormalities and other genetic disorders. Amniocentesis is considered the gold standard. It is done between the fifteenth and twentieth week of pregnancy by extracting from amniotic fluid. The fluid contains cells that are from the fetus with genetic information about the unborn child. DNA testing done can be done early in pregnancy. It can be done in the first trimester of pregnancy. Neither the baby nor the mother is placed at risk during the test since it’s not a medical procedure, but only requires a collection of blood from the mother and father. The process involves microarray technology by analyzing a baby’s DNA that is found naturally in the mother’s bloodstream. Amniocentesis is normally done at the end of the first trimester (Arulkumaran, pp. 18). There are various reasons for either the mother or the potential father wanting to know the biological paternity of the unborn baby. Peace of mind to a pregnant mother is essential since any added stress can be harmful to her and her baby. DNA testing normally has a 99.99% of accuracy. Knowing that the DNA test has a high degree of accuracy ascertains the tested person certainly would be the biological father of the child. A DNA test done during pregnancy confirming paternity can pave the way for legal and medical benefits for a child that is born to unmarried parents. In order to have the results